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THINK WITH GOOGLE


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THINK WITH GOOGLE


Background

Google's source for insights, trends and research marketing

Objective:

Develop a campaign to make Think With Google an essential part of U.S Holding Agencies planning process.

BUT WAIT.There's More!

Findings:

The U.S Holding companies own a large amount of advertising agencies that have a plethora of resources at their disposal. Think With Google would be no more than a number on their list of research options.

We decided to dig deeper. There are 5,263,626 small and medium businesses that need Think with Google more than the big agencies do. 

Changing the objective

Develop a campaign that makes Think With Google an essential part of over 5 million small and medium businesses in the U.S.

Target audience:

1. Small business owners (24/7 motivation, invest time in their business)

2. Marketing managers of medium businesses (they understand the latest trends, but lack the time to execute because budgets and sales plans are priorities)

Insight

The true currency in small and medium businesses is time.

Strategy

Your time is too valuable to spend on research. Think With Google will do it for you.

Creative idea

Cash in On Time

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HUAWEI


HUAWEI


Background

Honor 8 is the flagship product of the Huawei Company - a direct competitor of Apple and Samsung.

Objective

Launch Honor 8 in the U.S as a premium smartphone and earn 10% of the market share.

Problem

People are loyal to their cellphone brands. 

Findings

People will only use a different provider if they have to. Infiltrate an area that doesn't afford the consumer a choice. 

Target audience

Corporations and their employees. White collar workers and the companies that provide them with cellphones for work purposes. 

Insight

People who get corporate phones don’t care what model it is.

Strategy

Get Honor 8 in the hands of white collars professionals through corporations, so they can enjoy a new cellphone experience. 

Creative idea

Honor Your 8

 

 

 

AD: Fernanda and Mariam, CW: Lindsi

 

 

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EXOS


EXOS


Background

Exos is a human performance company currently providing services for professional athletes and corporations. With their four pilars; mindset, nutrition, movement and recovery, they help athletes excel in their craft and as individuals. 

Objective

 Introduce Exos to the public as a brand for all and not just professionals. 

BUT we must maintain the prestigious Exos identity. Becoming a household name shouldn't mean sacrificing our status in the fitness community. 

Challenge

Enter the mass market while maintaining core values.

Findings

A healthy lifestyle is easy to begin, but difficult to sustain. 67% of people with gym memberships NEVER use it. In order for Exos to reach the public and maintain it's name, the target must be narrowed to fitness enthusiast, who don't consider fitness a chore, but a lifestyle. If we reach these athletes, there's an opportunity to use them as a motivational tool for the less-motivated public.

Target audience

Reach fitness enthusiast, who will then influence  the unmotivated public. Everyday athletes are dedicated and willing to spend, therfore they'll be a longterm client. 

Insight

The path toward a fit life is easy to begin, but difficult to maintain. Studies show that surrounding people with fitness enthusiats will drive them to exrecise. A little motivation goes a long way.

Strategy

Enhance the habits of top-notch athletes, so the general public will follow.

Creative idea

To the power of EXOS

Series of events to form a habit. Every event is dedicated to a different pillar of the company - goal setting for mindset, fresh market for nutrition, unique sports events for movement, beach in the city for recovery. Every pillar is stronger with Exos

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PEARSON


 

 

 

PEARSON


 

 

 

background

Pearson is dedicated to optimizing learning at every touchpoint and moment of our lives.

Objective

Rethink the future of education and create a learning method that will shake up the educational experience. 

Findings

Over 20 million students in the U.S enroll online, but never finish. (the average completion rate of is 7.6%)

Problem

While making it easier to find facts, the internet has hurt the ability to obtain knowledge. 

Insight

When you learn something too easily, you don't retain the information. 

Strategy

Make learning difficult. Revolutionize the educational experience by switching from traditional schooling to wearable tech. A teacher speakiing in theory isn't as effective as having a hands-on experience. 

Creative solution

e.bro glasses, which provide practiical experiences for students to physically see the instructor talk the talk and walk the walk.