Background

Honor 8 is the flagship product of the Huawei Company - a direct competitor of Apple and Samsung.

Objective

Launch Honor 8 in the U.S as a premium smartphone and earn 10% of the market share.

Problem

People are loyal to their cellphone brands. 

Findings

People will only use a different provider if they have to. Infiltrate an area that doesn't afford the consumer a choice. 

Target audience

Corporations and their employees. White collar workers and the companies that provide them with cellphones for work purposes. 

Insight

People who get corporate phones don’t care what model it is.

Strategy

Get Honor 8 in the hands of white collars professionals through corporations, so they can enjoy a new cellphone experience. 

Creative idea

Honor Your 8

 

 

 

AD: Fernanda and Mariam, CW: Lindsi