background

Pearson is dedicated to optimizing learning at every touchpoint and moment of our lives.

Objective

Rethink the future of education and create a learning method that will shake up the educational experience. 

Findings

Over 20 million students in the U.S enroll online, but never finish. (the average completion rate of is 7.6%)

Problem

While making it easier to find facts, the internet has hurt the ability to obtain knowledge. 

Insight

When you learn something too easily, you don't retain the information. 

Strategy

Make learning difficult. Revolutionize the educational experience by switching from traditional schooling to wearable tech. A teacher speakiing in theory isn't as effective as having a hands-on experience. 

Creative solution

e.bro glasses, which provide practiical experiences for students to physically see the instructor talk the talk and walk the walk.